B.S. 公共关系
The lol菠菜网正规平台 and Mass Communications Department's 公共关系 program is nationally recognized and the only degree program of its kind in Northern California. 之一 the largest PR programs in the United States, this dynamic program has been a consistent leader in preparing students for success in a wide variety of strategic communications 职业生涯.
边做边学
The Bachelor of 科学 in 公共关系 program embraces the innovative spirit of 硅谷, training students to excel in the ever-evolving public relations 场. The core of the program includes courses in the four areas of strategic integrated communication media, including paid (advertising), earned (media relations), owned (content creation), and shared (social media). With this training, graduates are prepared to work in a variety of public relations jobs in the 硅谷 and beyond.
菠菜网lol正规平台’s PR program emphasizes cultural and intellectual diversity, the First Amendment, the free flow of ideas, and developing the capacity for critical, creative, and original 思考. We further this mission with our commitment to diversity by engaging in issues of race and ethnicity, gender, sexual orientation, religion, and disability 在我们的国家和国际社会.
公共关系 Program Highlights
- The most comprehensive PR curriculum in Northern California.
- Rated 一个 of the 'premier' programs in the U.S. 在一项全国调查中 马凯特大学.
- All majors are required to complete an internship providing an excellent foray into 公共关系领域.
- The School of lol菠菜网正规平台 and Mass Communications is 100 percent wired for the Internet with student-friendly Mac and PC labs.
- Students in campaigns class plan public relations programs for actual clients, including Cisco Systems, Intel, American Cancer Society.
- 之一 the few programs in the nation to have course electives in Special 事件 Management and the Principles of Fund-Raising.
更多信息，请发送电子邮件 小姐尼克尔斯.
项目的目标
- Demonstrate knowledge of the diversity of groups in a global society in relationship 通信.
- Demonstrate the ability to think critically, creatively, and independently.
- Write correctly and clearly in forms and styles appropriate for the communication professions, audiences, and purposes they serve.
- Demonstrate the ability to use tools and technologies appropriate for the communications 他们所从事的职业.
公关计划
- We hire faculty from diverse communities who exemplify socially conscious and inclusive 榜样.
- We enroll students of all ages and economic and cultural backgrounds and encourage them to voice their opinions, share their experiences, educate others, learn from their peers, and support diversity in both their academic and future professional 职业生涯.
- We update our curriculum regularly to ensure relevancy and sensitivity.
- We explore innovative and ethical uses of new technology to broaden the public scope of diversity in our community and the world.
